The motto for Blue Origin, the Aerospace company of Jeff Bezos is, “Gradatim Ferociter” which means, “Step by Step, Ferociously.”

It’s a great motto for such an ambitious project, but it’s also a terrific reminder of how we can approach the challenges that face us in life.

The reality is that we won’t get everything that we want in a moment.

It will happen over time.

Through thousands of consistent, small, targeted actions.

One foot in front of the other.

And we need to be ferocious.



We need to set a standard for our work.

We need a mindset that won’t give in.

Imagine if we all worked towards our goals step by step, ferociously.

I think that would be really something.