When you look back on the meetings you attended today, did anything come out of them that mattered?

When you reflect on the conversations that you had, did you make a positive contribution?

After an hour spent working on your email inbox, was anything accomplished?

And after you’ve broken down the day into 15 minute increments, could you honestly say that they each took you closer to a meaningful goal or target?

It’s easy to be busy.

Or to look busy.

Or to pretend that you’re busy.

To flit from meeting to meeting, project to project, client to client.

To look flustered and stressed.

To do stuff just for the sake of it.

But it’s far more important to be effective.