Many centuries ago, before the wonderful invention of the printing press, if a book was in demand, it had to be copied by hand.

Imagine that!

Every single word painstakingly copied from the original.¬† It’s a process that must have taken weeks, if not months.

Naturally, with such an arduous process, it was only the masterpieces that were copied.

There was no pulp fiction section, just amazing literature that was genuinely worth repeating and that people really wanted.

Today, it’s easy to pump out piffle.

To create meaningless work by the pound that doesn’t matter and has little long-term value.

How about instead, we try to develop something that’s worth copying by hand.

That was created with care.

That really matters.

That will last well after we’re gone.