In his timeless classic, How to Win Friends and Influence People, Dale Carnegie tells the fable of the sun and the wind.

The quarreled about which was the stronger, and the wind said, “I’ll prove I am.  See the old man down there with a coat?  I bet I can get his coat off him quicker than you can.”

So the sun went behind a cloud, and the wind blew until it was almost a tornado, but the harder it blew, the tighter the old man clutched his coat to him.

Finally, the wind calmed down and gave up, and then the sun came out from behind the clouds and smiled kindly on the old man.

Presently, he mopped his brow and pulled off his coat.

The sun then told the wind that gentleness and friendliness were always stronger than fury and force.

Remember that the next time you are trying to influence someone.

A kind word and a gentle nature will always be more powerful and deliver better outcomes in the long-term than bluff and bluster.